TK Maxx Give Up Clothes for Good - Bags and Bags of Success!
During April, brands-for-less retailer, TK Maxx, called on shoppers across the country to dig deep into their wardrobes and donate their fashion finds to raise money for Enable Ireland. The campaign, ‘Give Up Clothes for Good’ has been hailed as a massive success, with over Euros 230,000 worth of stock donated to Enable Ireland and a further Euros 50,000 collected through till donations in TK Maxx stores.
All the stock donations have gone into Enable Ireland stores across the country to be sold to raise valuable money for TK Maxx and Enable Ireland's "Together We Can" fund, dedicated to building a real future for children with disabilities. To date, the campaign has raised an amazing euros 780,000 for Enable Ireland since it first began in 2008.
The generous Irish public donated an average of 550 bags to TK Maxx stores between 5th April to Sunday, 25th April 2010. Customers and associates at TK Maxx in Tralee had the largest number of donations during Give Up Clothes for Good with 1326 bags dropped in to the store. TK Maxx in Swords and Limerick were in a tight finish for second place with 849 and 824 bags respectively, while TK Maxx in Waterford was the leading store for till donations.
Fionnuala O’Donovan, CEO of Enable Ireland is thrilled with the result. Give Up Clothes for Good exceeded all our expectations with TK Maxx customers bringing in bag after bag of high quality stock. We were also very impressed with the enthusiasm of the TK Maxx associates both in informing customers as well as donating themselves. Give Up Clothes for Good will have a positive and lasting benefit for the 3,300 children and adults who use our services.”
‘“Give Up Clothes For Good’ generated a great response from people across the country from Galway to Dublin, who generously donated bags of clothes as well as donating at the tills in TK Maxx stores. We are delighted that the initiative was such a success this year and we look forward to continuing to work with Enable Ireland to help build on its invaluable work in local communities throughout Ireland,” said Jo Murphy, Head of CSR, TJX Europe.
A number of famous Irish faces offered their support to the ‘Give Up Clothes for Good’ campaign, including Off the Rails’ presenters Sonya Lennon and Brendan Courtney, who hosted styling sessions in Cork and Dublin, Blathnaid Ni Dhonnchadha and her boyfriend Michael Swift, who took part in Galway in-store activities and Ducksy and Tommy Walsh, who were on hand in Kilkenny.
