Irish broadcaster Maia Dunphy joined Ava McHugh from Enable Ireland in Tallaght, Dublin have launched Ireland’s first official Christmas Sock Day which takes place on Tuesday December 6th 2016. Introduced by labels-for-less retailer, TK Maxx, the new Christmas charity initiative has been established to help raise funds for Enable Ireland.
You can support the campaign by showing off your favorite Christmas socks - whether sequined, knitted or fun festive patterns – and sharing a snap with a Christmas #socksie, tagging Enable Ireland. For every #socksie uploaded on Facebook, Twitter or Instagram, TK Maxx will donate €1 to Enable Ireland*.
The seasonal staple gift is now taking its moment of glory as the public are invited to celebrate the humble necessity for a great cause. This year, shoppers can pull up their festive socks to raise funds for Enable Ireland, who provide vital support services for children and young people with disabilities across Ireland.
Shoppers can purchase an official pair of charity Christmas socks from TK Maxx stores nationwide, with prices starting at €5.99 for both adult and kid designs. This exclusive collection is available in stores now, with at least €2.50 from the sale of every pack donated to Enable Ireland.
Maia Dunphy has pulled up her official socks in support of the cause, commenting, ‘This is a great chance for my fellow sock lovers to get their cozy on and support TK Maxx in raising funds for Enable Ireland. I’m going a step further and will be pimping my Christmas socks for my #socksie, putting my crafting skills to work.’
Deborah Dolce, Group Brand and Marketing Director at TK Maxx, comments: “We’d love everyone to be talking about Christmas socks this year to help raise money for this fantastic cause. We believe the classic gifting staple - Christmas socks – deserves to have this moment of glory. We’re going to raise important funds by asking everyone to have some fun and put on their boldest, brightest pair to create a Christmassy '#socksie or to buy a pair of charity Christmas socks in our store. Or of course, do both if they’re feeling generous!”
Enable Ireland provides vital therapy and support services to over 5,000 children and young people with disabilities across Ireland. Since 1997 TK Maxx customers and associates have raised over €2.2million to support over 5,000 children and young people with disabilities and their families in local communities in 14 counties.
Get involved by sharing your own #socksie on Facebook, Twitter or Instagram.
* TK Maxx will donate €1 for the first 5000 #socksies uploaded to Facebook, Twitter or Instagram guaranteeing a maximum donation of €5,000.